PERSONA
18-28 year old tertiary students and young adults who are health conscious but do not have the environment or resource to support their needs and goals.
Kimberly
Kimberly is a university student who has a part-time job. She lives in a middle income family. She supports herself by paying for her phone bills, hobbies and entertainment, and food.
Kimberly is a health conscious individual. However, being on a tight budget, it is difficult for her to sustain a healthy diet although she makes the conscious effort of opting for a healthier option.
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Singaporean
University student
"Health is wealth"
Hobbies
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Spending time with family and friends
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Social media savvy
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Loves outdoors
Frustrations
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Unable to sustain a healthy diet
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Unable to exercise because she has little time and limited knowledge
Core needs
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More affordable healthy meals for the long-term
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To learn basic and equipment-free exercises